Yeditepe Boosts Efficiency by Using Tive Tracking Devices

One of the leading companies in the air cargo sector, Yeditepe Logistics continues to strengthen its boutique services with digital investments. Yeditepe Logistics Chairman Alp Tuğhan stated that they invested in Tive tracking devices in order to provide more efficient and secure services to their customers, and that they have already started to see positive results from this investment.

Founded in 2004 by Alp Tuğhan, Yeditepe Logistics has ranked first in the Aegean Region and sixth nationwide in the IATA Turkey rankings for the past six years. Starting with air cargo transportation, the company has expanded its services to include sea freight, fairs, events, and courier services, operating through its own offices in İzmir, Istanbul, Ankara, Konya, and Bodrum. Standing out in the sector with its boutique service approach, Yeditepe Logistics places strong emphasis on digitalization.

“Our priority has always been customer satisfaction,” said Alp Tuğhan, explaining that they decided to invest in Tive tracking devices to ensure full visibility throughout the supply chain. “Since we started using Tive products, we have been receiving genuinely positive feedback from our customers. Being able to monitor shipments reliably from warehouse entry to the destination airport is extremely important for us,” he added.

Why did you decide to invest in Tive products?

The key factor that sets us apart in the logistics sector is taking full responsibility for shipments from the moment they leave the factory until they reach their final destination, supported by our expert team. We understand how much effort exporters and importers put into their products. As a result of our analyses aimed at identifying potential disruptions in logistics processes, we decided to invest in a solution that would support us with more digital data, which led us to Tive. Based on the feedback we have received, we are confident that this was the right decision.

Had you used similar tracking devices before? What advantages does Tive offer compared to previous solutions?

Previously, we relied on data loggers, but offline data eventually became insufficient. That led us to seek an online solution. With a single device, we can now monitor not only location but also temperature, humidity, light, shock, and impact. Since the system operates online, we have instant access to shipment data.

We share all collected data with our customers, significantly reducing phone calls and email traffic. Shipment reports can be generated at any time, taking only 1.5 minutes. This results in major savings in both time and workload.

Additionally, we can easily measure the performance of our logistics routes and take the right steps to improve service quality. By setting up geofencing for delivery points, we receive automatic notifications when a shipment arrives. Exporters and receivers can complete delivery preparations quickly without needing to contact anyone. This system has increased customer satisfaction by 100%.

In which types of transportation do you use Tive products the most?

Tive devices are especially effective in cold chain transportation, providing uninterrupted data flow for both us and our customers. Even the slightest temperature change during transit is instantly reported, which is a major advantage. We also frequently use these devices for high-value shipments.

The data provided by Tive is extremely valuable in identifying and resolving potential issues during transport. From a security standpoint, we can clearly see where containers are inspected after loading. Receiving alerts about shocks or damage during transit is another highly valuable feature.

Using Tive products, we ship to various destinations around the world, monitoring how long shipments wait at each point. This also helps us significantly reduce demurrage costs.

Can you share an example of how Tive has impacted customer satisfaction?

First of all, we now spend higher-quality time with the companies we serve. Customers can access the information they need online at any time and receive instant updates. This has positioned us as a more reliable and premium service provider in their eyes.

Customers who tested Tive during the pilot phase no longer want to give it up. In today’s challenging environment, fast and real-time information flow has become critical. For this reason, we believe that digital solutions like Tive tracking devices will become an integral part of logistics, ensuring continuous access to information at every moment.